I had the pleasure of recently partnering with Jennifer, an incredibly talented corporate coach, to design her new website as she stepped out on her own. Jennifer came to me needing a website that would attract her ideal clients and reflect the brand identity she envisioned.
Creating a brand identity
Together, we brought Jennifer’s brand to life by designing a logo, color palette, fonts and overall visual identity that felt uniquely her. I got to know Jennifer and her coaching approach deeply throughout our discovery calls and surveys. Her warmth and passion for empowering clients was evident from our very first chat.
This understanding allowed me to craft a strategic single page website that reflects Jennifer’s personable nature while positioning her as an expert. We outlined her impactful action learning process and the transformative results she facilitates for organizations. Testimonials reinforce the value she provides.
The Website Features
The site architecture guides visitors smoothly through getting to know Jennifer’s background to learning about her coaching services to a clear call-to-action to contact her. User experience was optimized to convert visitors into consultation calls.
I’m so pleased that Jennifer feels her new website authentically represents her as a coach. It was an honor to support her in establishing a distinctive brand and online presence for her business. Here’s what Jennifer shared about working together:
I just started my own business and I wanted a website but I’m not a visual person and I have no design capabilities so I knew I couldn’t create it on my own. I looked at many website designers’ sites and I kept coming back to Jenny’s. Her style really resonated with me and I liked all the other websites in her portfolio. I feel like my website is a true representation of who I am and the brand I wanted to create. Working with Jenny is great – she’s friendly, professional and quick to respond to any question. I also liked how organized and streamlined the process is – everything from receiving the proposal to the initial information gathering to the final product. Finally, Jenny has a great network she can call on – for example, she recommended the photographer I used. I couldn’t recommend working with Jenny highly enough.Jennifer, Action Learning Coaching
It was such a joy collaborating to create a website as unique as Jennifer. I love seeing fellow coaches take the leap to follow their dreams. If you’re considering making a similar jump, I’m here to support you! Let’s chat about bringing your brand vision to life.