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Bringing a Corporate Coach’s New Business to Life with a Strategic Website Design

I had the pleasure of recently partnering with Jennifer, an incredibly talented corporate coach, to design her new website as she stepped out on her own. Jennifer came to me needing a website that would attract her ideal clients and reflect the brand identity she envisioned.

Creating a brand identity

Together, we brought Jennifer’s brand to life by designing a logo, color palette, fonts and overall visual identity that felt uniquely her. I got to know Jennifer and her coaching approach deeply throughout our discovery calls and surveys. Her warmth and passion for empowering clients was evident from our very first chat. This understanding allowed me to craft a strategic single page website that reflects Jennifer’s personable nature while positioning her as an expert. We outlined her impactful action learning process and the transformative results she facilitates for organizations. Testimonials reinforce the value she provides.

The Website Features

The site architecture guides visitors smoothly through getting to know Jennifer’s background to learning about her coaching services to a clear call-to-action to contact her. User experience was optimized to convert visitors into consultation calls.

The results

I’m so pleased that Jennifer feels her new website authentically represents her as a coach. It was an honor to support her in establishing a distinctive brand and online presence for her business. Here’s what Jennifer shared about working together:
I just started my own business and I wanted a website but I’m not a visual person and I have no design capabilities so I knew I couldn’t create it on my own. I looked at many website designers’ sites and I kept coming back to Jenny’s. Her style really resonated with me and I liked all the other websites in her portfolio. I feel like my website is a true representation of who I am and the brand I wanted to create. Working with Jenny is great – she’s friendly, professional and quick to respond to any question. I also liked how organized and streamlined the process is – everything from receiving the proposal to the initial information gathering to the final product. Finally, Jenny has a great network she can call on – for example, she recommended the photographer I used. I couldn’t recommend working with Jenny highly enough. Jennifer, Action Learning Coaching
It was such a joy collaborating to create a website as unique as Jennifer. I love seeing fellow coaches take the leap to follow their dreams. If you’re considering making a similar jump, I’m here to support you! Let’s chat about bringing your brand vision to life.
Photo of Jenny standing. Behind her is a table with a plant and a book, and an open shelf.
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Let’s build a website you’re obsessed with and book more clients.


Creatively Optimized Podcast

The show that provides web design, marketing, and systems tips to help you optimize and grow your business online.

Get ready to learn web design strategies for high-converting websites, digital marketing tactics to reach ideal customers and systems to simplify operations. Let’s creatively optimize YOUR unique business

Photo of Jenny standing. Behind her is a table with a plant and a book, and an open shelf.

Meet Jenny

Founder + Creative Director — Boston Web Design

Hi, I’m Jenny! Web Designer, list maker, mother, and believer that you don’t have to work more to earn more in your business.

Your website is poised to do some serious heavy lifting – so why not let it? With the right design, content, and strategy, it works round the clock to convert qualified leads.

I strive to be a true partner to my clients. Your success is my success!

I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” – I want to hear “Wow, I can’t believe how great this is.”

And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

Are you ready to show up in a big way? I know I’m ready to show up for you.

Ready for a stress-free beautiful website that converts and sells?

Grab the Websites that make money playlist 🎧

Get the 3 episode playlist to learn how you can attract more ideal clients and make more money with your website!