Updated January 23, 2023
What is an email opt in form?
When I jump on a strategy call with all my clients to discuss their web design projects one of my questions is, “do you have an email opt in form? Or as I like to refer to it, an irresistible freebie. I figured I’d explain exactly what the purpose of an opt-in form on a web page is. My job as a Boston web designer is to create a beautiful but more importantly, a strategic website designed to turn visitors into clients and make you money. There are a number of different tactics I use, such as:- Designing a clear and concise landing above the fold
- Ensuring there is call to action on each page that relates to your current business goal
- Building with the user experience in mind
- Laying out information and imagery in an eye-appealing manner
- And finally integrating an email opt in form
What is opt-in and why is it important?
Your website is not only designed to showcase your impact and services but to also get people onto your email marketing list. Why? Because your email list allows you to continue the conversation with people who are interested in what you do beyond reading a blog post and leaving and then forgetting about you and never visiting your website again. Your email list allows you to continue the conversation beyond just your website and to build your know, like, and trust factor. And then eventually make offers to help your subscribers solve their problem. That is why an email opt in is important.How does opt-in email work?
Once people are on your website, besides getting them to take the first step with you in your sales process you also want to get them onto your email list. And how do you do that? With an email opt in ( irresistible freebie) that does the following:- It’s actionable. You can take action and get results
- It solves a problem or resolves a pain point
- It makes the subscriber be the hero
- And it makes you wonder if you’re giving too much away for free
How many types of opt-ins are there?
There are many types of email opt-ins. It should be designed to attract your ideal client and make sure that the people who sign up want to be there. And it should also discourage the clients you don’t want to work with. You want it to make people go “wow”, this is an incredible resource, and get a taste of what they’ll get when they work with you. Email opt-in ideas include:- Tutorials
- How to guides
- Checklist
- Toolkits
- Sneak peeks
- Coupons
- DIY done for your templates
- .pdf’s busting myths and conventional wisdom
- Masterclasses
- The first module of your course