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Ready, Set, Crush 2024: Website Edition — Podcast Notes

Hey there, podcast listeners! I’m Jenny Belanger, the owner of JennyB Designs, a website design studio specializing in helping consultants and creative service providers enhance their online presence. In this episode, I want to share some valuable insights to help you revamp your website for a successful 2024. Let’s dive in! 👉 Grab the Google Doc Checklist 🎙️ Didn’t listen to the podcast? Download it now! (stay tuned for next year!)  

Why Do You Need a Website?

No matter what you offer, whether it’s services or products, your business needs a website. It serves as a 24/7 employee, attracting leads and generating revenue. A well-designed website can be a game-changer, while a poorly designed one can cost you sales.

Get Your Website Right

As a business owner, getting your website right is crucial. It should not only showcase what you do but also generate leads and revenue. Here’s how to make that happen:

Look Back at Your Past Year

Reflect on the past year and your clients. Identify any commonalities among your projects and consider what excited you the most and what didn’t go as planned. This analysis will give you clarity on your ideal clients and projects.

Look Forward to Your Goals

Plan your goals for the next 3-6 months or even the next quarter. Whether you’re launching a course, introducing new services, or creating content, write down your objectives. This planning step is vital for aligning your website with your future goals.

Perform a Website Content Refresh

Your website tells your story and drives sales. An end-of-year refresh ensures your content reflects your brand, current goals, and boosts your SEO. Here’s how to do it:
  • Review your copy, photos, and call-to-action.
  • Ask yourself if your website reflects who you are now and what you’re working on in the future.
  • Avoid excessive additions – clarity over cleverness is key.
  • Remove unnecessary clutter, both in copy and plugins if you’re using WordPress.

Top Tips for Key Website Pages

Home Page

Your home page is crucial. Use it to answer three essential questions above the fold:
  • What you sell.
  • Why it matters.
  • How visitors can take action (call to action).
Your brand statement at the top can determine whether visitors stay or leave.

About Page

Share your story but focus on how your expertise can solve your clients’ problems. Use photos to connect with your audience. Professional brand photos are a game-changer. I know so many wonderful photographers. Monarch Collaborative, Jessie Wyman, Sandra Costello, Colleen Gordon, are all amazing!

Services Page

Emphasize what your services do for clients rather than what they are. Be clear on pricing and offer a clear call to action after presenting the pricing.

Contact Page

Ensure your contact form includes basic fields like name, email, the reason for contact, and a message box. Also, provide an email address for direct contact and add a photo to humanize the experience.

Analyze Your Website

Review your website analytics to understand how visitors find your site, where they click, and where they exit. This data helps you optimize your site for better user experiences. Website Year-End Checkup Checklist To ensure your website is in top shape here are the 13 items to check:
  1. Testimonials
  2. Dates + Numbers:
  3. Forms:
  4. Pop-Ups:
  5. Phone Numbers:
  6. Broken Links:
  7. Simplify Contact:
  8. Remove Obsolete Materials:
  9. Review Your Tech Stack:
  10. Update Passwords:
  11. Check Privacy Policy:
  12. Update Software:
  13. Check Hosting and Backups:
By following this comprehensive checklist, you can ensure your website is ready to perform at its best in the coming year. Keep your online presence up-to-date, secure, and user-friendly for a successful 2024! 👉 Grab the Google Doc Checklist Here are a few ideas for trends in 2024:
  1. Utilize artificial intelligence
  2. Conversational UI + copy
  3. Video content
  4. Interactive freebies
  5. Optimized Google Business listings
  6. Helpful and valuable blog content.
  7. Custom illustrations
That’s a wrap! By following these tips and taking steps to refresh your website, you’ll set yourself up for a successful and prosperous 2024. Remember, your website is your 24/7 employee; make sure it’s working hard for your business. Links mentioned in the podcast:

Want to take action? Let’s work together.

As the host of this podcast, I’m JennyB – a website designer who creates high-converting, on-brand websites for service-based businesses. I work with consultants, coaches, agencies, and solopreneurs who want a website that captures more leads and sells their services on autopilot. My website design process helps you define your brand, create a high-level strategy, and implement a custom WordPress website optimized to generate leads and revenue. I combine visually engaging designs with sales funnels, email marketing, and other profit-driving tools to take your website to the next level. If you find yourself overwhelmed by your outdated, hard-to-manage website, let’s chat! I can help you get clarity on your brand, content, and goals so we can design a website that grows your business and feels like you. Set up a website audit with me to kickstart the process of getting a revenue-driving website that fuels your success in 2024 and beyond.  
Photo of Jenny standing. Behind her is a table with a plant and a book, and an open shelf.
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Creatively Optimized Podcast

The show that provides web design, marketing, and systems tips to help you optimize and grow your business online.

Get ready to learn web design strategies for high-converting websites, digital marketing tactics to reach ideal customers and systems to simplify operations. Let’s creatively optimize YOUR unique business

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Meet Jenny

Founder + Creative Director — Boston Web Design

Hi, I’m Jenny! Web Designer, list maker, mother, and believer that you don’t have to work more to earn more in your business.

Your website is poised to do some serious heavy lifting – so why not let it? With the right design, content, and strategy, it works round the clock to convert qualified leads.

I strive to be a true partner to my clients. Your success is my success!

I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” – I want to hear “Wow, I can’t believe how great this is.”

And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

Are you ready to show up in a big way? I know I’m ready to show up for you.

Ready for a stress-free beautiful website that converts and sells?

Grab the Websites that make money playlist 🎧

Get the 3 episode playlist to learn how you can attract more ideal clients and make more money with your website!