What is Email Marketing?
Email marketing is a great way to engage website visitors and potential customers. With Elementor, it’s easy to embed email subscription forms seamlessly into your website design. In this blog post, we’ll walk you through the process of setting up email marketing with Elementor.
How to get started with Email Marketing
Step 1: Choose an Email Service Provider
The first step is choosing an email service provider, commonly called an ESP. Two great choices to consider are MailerLite and ConvertKit. MailerLite offers robust features like customizable forms, landing pages, and automations at an affordable price. ConvertKit has excellent automation capabilities and offers generous starting limits of up to 1,000 subscribers and 3,000 emails per month on its paid plan.
Step 2: Integrate Form Widget into Elementor
Once you’ve chosen your email provider, integrate the form widget into Elementor. First, connect Elementor to your email service using its API key under Integrations. Then create a new page or pop-up for your sign-up form. Drag the Form widget onto it and select your connected email service. Choose a template or add custom fields like Email, Name, Message. Style the form to match your brand. Finally, toggle “Store Submissions” on so sign-ups sync to your email provider and set a redirect URL after submission.
Step 3: Optimize Confirmation Message
I believe the confirmation message you show users after they submit your opt-in form is crucial. First, thank them for signing up. Let them know you’re excited to stay in touch and provide value. Then, give clear direction on what’s next. Send them to a page to download the lead magnet incentive they signed up for or redirect them to a key page on your website. You can also use the confirmation message to promote other offers or content.
Step 4: Optimize Form for Conversions
Optimizing those email signup forms is crucial for growing your list. Preview how your form looks on all devices. Try out different layouts and styles with A/B testing. Mess around with confirmation message wording and links. And don’t forget to check the metrics. Send yourself test emails so you can preview how they look.
Step 5: Evaluate and Tweak
It’s an ongoing process, but take the time to evaluate and tweak. Testing now means more email subscribers in the long run! Aim for a personalized tone and make sure the confirmation message provides a clear, logical next step. This ensures subscribers receive instant gratification, driving higher engagement and retention.
That wraps up our guide on integrating email marketing in Elementor! We hope you feel equipped to build your subscriber list and boost website engagement. Let us know in the comments if you have any other tips or questions. Thanks for reading and be sure to subscribe!