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My Journey to Becoming a Website Designer

I thought I would share a bit about my journey to becoming a website designer and how I strive to help my clients shine online.

My Start

My journey began in 2001 while I was traveling abroad in London. I wanted to share information with my family about my travels, but there wasn’t an easy way to do that. At the time, WordPress wasn’t even available, so I decided to build a website. This was my introduction to coding and building websites and my first foray into the world of blogging.

My Nonprofit Experience

When I got my job working with a nonprofit, they needed a website. I decided to take it on and do it myself, digging into WordPress and learning the best practices for what should appear on a website to secure clients and donations. During this time I had to wear a lot of different hats, and I liken this to my journey in entrepreneurship.

Transition to Entrepreneur

When my son was born in 2014, I didn’t want to work full time for a nonprofit anymore, so I decided to take my website design experience and turn it into a business. I began working with nonprofits, small businesses and women entrepreneurs, helping them build websites that showcase their business and make them money.

My Philosophy

I strive to make the website design process as simple as possible, helping my clients simplify everything. My goal is to make sure the website is strategic, but also beautiful. I like to infuse personality into my client’s websites to help them reach their ideal client.


That’s a little bit about my backstory and how I got to where I am today. I hope this helps you understand a bit more about why I do what I do. If you have any questions, please drop them in the comments and I look forward to continuing the conversation with you.

Photo of Jenny standing. Behind her is a table with a plant and a book, and an open shelf.
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Creatively Optimized Podcast

The show that provides web design, marketing, and systems tips to help you optimize and grow your business online.

Get ready to learn web design strategies for high-converting websites, digital marketing tactics to reach ideal customers and systems to simplify operations. Let’s creatively optimize YOUR unique business

Photo of Jenny standing. Behind her is a table with a plant and a book, and an open shelf.

Meet Jenny

Founder + Creative Director — Boston Web Design

Hi, I’m Jenny! Web Designer, list maker, mother, and believer that you don’t have to work more to earn more in your business.

Your website is poised to do some serious heavy lifting – so why not let it? With the right design, content, and strategy, it works round the clock to convert qualified leads.

I strive to be a true partner to my clients. Your success is my success!

I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” – I want to hear “Wow, I can’t believe how great this is.”

And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

Are you ready to show up in a big way? I know I’m ready to show up for you.

Ready for a stress-free beautiful website that converts and sells?

Grab the Websites that make money playlist 🎧

Get the 3 episode playlist to learn how you can attract more ideal clients and make more money with your website!