Are you thinking about hiring a web designer to build your new website? Finding the right partner to bring your online vision to life is so important. In this blog post, I’ll be sharing my top 8 tips on what to look for when hiring a designer, plus additional advice to set your project up for success
Tip #1: Dive Into Their Website
Spend time clicking around and exploring their overall site design and portfolio projects. Pay attention to the styles, functionality, and details. Do you vibe with their aesthetic? Could you envision your own website looking similar? That’s a great indicator it could be a good fit. Also look for clear calls-to-action and easy navigation – signs of a well-built site.
Tip #2: Check Out Their Social Media
Head to their social media channels like Instagram and Facebook. Social media gives you a feel for their personality and how they communicate. Look for valuable content that educates their audience. Check if they respond to comments and engage with followers. You want someone genuine who you can connect with.
Tip #3: Consult Call
When you have an initial call with a potential designer, do they ask thoughtful questions about your business, target audience, and goals for the new website? A strategic designer will take the time to understand your core objectives, like increasing sales or generating more leads. That way they can design a high-converting site tailored to your needs.
Tip #4: Understand the Process
Be sure to ask to see the full scope of work and project timeline. A clear, streamlined workflow with set milestones is a sign of an experienced pro. You should understand exactly what to expect every step of the way, from beginning design discovery to launch and beyond.
Tip #5: Ask for References
Don’t be shy about asking for references from past clients. Speaking directly to other businesses they’ve worked with gives great insight into their process, communication style, and final product. You’ll get a sense of how smooth or difficult the experience was for others.
Tip #6: Get Support
Do they offer ongoing website support and care? You want to partner with someone invested in your success long-term, not just during the initial build. Your site needs regular updates, backups, speed optimizations, and security checks to function smoothly for years to come.
Tip #7: Evaluate the Quote
When comparing proposals, look beyond just bottom line price. Consider the full scope of deliverables, timeline, and post-launch support. A higher investment upfront often yields better long-term results and avoids unexpected add-on fees.
Tip #8: Get a Customized Site
Be sure you’ll receive a customized site built from scratch specifically for your brand. Some designers rely on pre-made templates which can look generic. You want something made just for you.
Ask if they will train you on using and updating the new website once it’s complete. A personal walkthrough ensures you can manage day-to-day content without reliance on the designer.
Also request to see examples of previous work in your specific industry. A portfolio with relevant sites demonstrates experience designing for your target audience and business needs.
Hiring a web designer is an investment, so take your time exploring options. But when you find that perfect partner who “gets” you and your brand, it makes all the difference in creating your dream website. Let me know if you need any other tips for evaluating designers!