How a First Time Home Buyer Expert Upgraded Her Brand and Website

It always brings me to joy to work with clients who are ready to take their brands to the next level. Recently, I had the opportunity to work with Stacie Rihl, a first time home buyer expert who was eager to revamp her brand and website to better serve her clients.

Stacie offers a unique service to first time home buyers – not only does she provide a class that shares ways for them to afford and get into their first home, but she also matches them with real estate agents. With a simple one page website and a self-designed logo, Stacie knew it was time to modernize her brand and create a website that truly showcased her expertise and encouraged potential clients to take action.

Stacies Website Before

Brand and Website Design

Our collaboration began with a thorough analysis of Stacie’s brand and target audience. We wanted to make sure that the new brand and website would not only be visually appealing, but also strategically designed to attract and engage her ideal clients. After careful consideration, we decided to go with a slightly updated and expanded color palette and variable fonts that would give Stacie’s brand a fresh and modern look.

The next step was to design a website that would not only be professional, but also fun and inviting. We wanted potential clients to feel excited and motivated to take the next step in their home buying journey. With this in mind, we strategically placed calls to action throughout the website, encouraging visitors to attend a free class or get matched with a real estate agent.

Stacie’s website after

A Fresh New Space for Clients

The end result was a website that perfectly reflected Stacie’s brand and catered to her target audience. The modern design, strategic call to actions, and informative blog section all came together to create a website that was both visually appealing and highly functional.

If you are a first time home buyer looking for expert guidance, I highly recommend checking out Stacie’s website. And if you are a small business owner looking to uplevel your brand and website, I would love to work with you and help you achieve your goals. You can learn more about my website design services or get in touch. Congratulations to Stacie on her brand and website upgrade – cheers to a bright and successful future!

Website Design Made Simple Podcast

Tune in each week for simple website design and optimization tips that will help you make your website work better for you. In each episode, you will discover actionable steps to create your money making website, grow your online presence and scale your business…because you shouldn’t have to work more to earn more in your business.

Meet Jenny

Founder + Creative Director — Boston Web Design

Hi, I’m Jenny, the designer behind JennyB Designs. List-maker by nature, mother by life, and a firm believer that you don’t have to work more hours to build a successful business.

For over 13 years, I’ve been helping business owners create websites that do real work behind the scenes. With the right structure, strategy, and design, a website can support growth, attract the right people, and quietly do the heavy lifting day after day.

Clients often describe working together as calm, organized, and supportive. The focus is always on partnership and clarity, because when the process feels steady, the end result feels even better.

The real win isn’t just hearing “this looks great.” It’s hearing “I finally feel confident sharing my website.”

A website should support your business, not demand more from you.

No pressure. Just a conversation to see if it makes sense to move forward.

Featured In

Ready to turn more visitors into clients?

Stop guessing what’s holding your website back. Get a clear roadmap and move forward with confidence.

FREE CUSTOM BOT

The Homepage Clarity Check Bot

 Your website might look great, but if the right people are not reaching out, the Homepage Clarity Check Bot will tell you exactly why.