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Nurturing Website Visitors Through Email Marketing With Bev Feldman

Have you ever wondered how to turn website visitors into paying customers? Together with Bev, an email automation strategist and ConvertKit consultant at Personal Tech Fairy, we discussed what email marketing is and how it relates to your website! We also talk about what information to capture when people sign up for your email list and how to segment your email list.

What is Email Marketing?

Forget spam. Email marketing is all about collecting email addresses with permission to build relationships with your audience. It’s a powerful tool to nurture website visitors and convert them into fans (and customers!) by providing valuable content.

Building Your Email List

When visitors sign up for your list, what information should you capture? Bev recommends at least:

  • First Name
  • Email Address

You can also consider optional fields like last name and a segmentation question (e.g., “Are you interested in X?”).

Segmentation vs. Personalization

Segmentation is like dividing your friends into groups based on shared interests. Email marketing uses segmentation to send targeted messages based on interests or demographics. Personalization takes it a step further, tailoring content to the individual.

Let’s say you run a website design business. You can segment your list by industry, sending targeted emails like “Build a website that showcases your health and wellness expertise!” But what about existing clients who already have websites? That’s where personalization comes in. You wouldn’t send them a “build a website” offer, right? Bev uses a cool technique: sending information to everyone but excluding existing clients from irrelevant promotions.

Link Triggers: Targeted Engagement

ConvertKit lets you tag subscribers who click specific links in your emails. This lets you send even more targeted content! For example, someone who clicks a link about improving their website can receive a relevant blog post you wrote on the topic. It’s a great way to repurpose existing content and keep subscribers engaged.

Remember, personalization can also involve not showing certain content. By understanding your audience, you can craft effective and engaging email marketing strategies.

Podcast Guest Expert

Bev Feldman is an email automation strategist & ConvertKit consultant at Your Personal Tech Fairy, where she transforms your tangled email funnels into a system that’s streamlined, simplified, and effective so that your emails land in the right people’s inboxes. Her approach is grounded in understanding the nuances of your business and your values so that you can automate with heart.

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Creatively Optimized Podcast

The show that provides web design, marketing, and systems tips to help you optimize and grow your business online.

Get ready to learn web design strategies for high-converting websites, digital marketing tactics to reach ideal customers and systems to simplify operations. Let’s creatively optimize YOUR unique business

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Founder + Creative Director — Boston Web Design

Hi, I’m Jenny! Web Designer, list maker, mother, and believer that you don’t have to work more to earn more in your business.

Your website is poised to do some serious heavy lifting – so why not let it? With the right design, content, and strategy, it works round the clock to convert qualified leads.

I strive to be a true partner to my clients. Your success is my success!

I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” – I want to hear “Wow, I can’t believe how great this is.”

And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

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