DIY Website Workshops Powered by Strategy + AI

Make smarter website improvements without guessing what to fix.

These practical, on-demand workshops combine expert website strategy with simple AI prompts to help you review your own website, identify what needs attention and make focused updates that support your business.

You don’t need to be good at technology, understand complicated AI tools or rebuild your entire website. You just need your website, a willingness to make a few thoughtful changes and someone to show you where to begin.

No AI experience required. Every workshop includes clear instructions and ready-to-use prompts.

Jenny Belanger walking with her laptop at JennyB Designs

Your Website Probably Doesn’t Need Another Complete Overhaul

It may simply need a little more attention.

Businesses change, offers evolve and the way people make buying decisions shifts, but websites do not update themselves alongside all of that growth. Before long, the website that once worked well may no longer make your priorities clear, guide visitors toward the right next step or reflect what you most want to be known for.

That doesn’t always mean it is time to start over.

These workshops help you slow down, look at one important part of your website at a time and use AI to make the review process faster and easier. You will leave each workshop with a clearer understanding of what is working, what could be stronger and what to update first.

This isn’t about asking AI to build your website or replace your voice. It’s about combining helpful technology with real website strategy so you can make better decisions without staring at your screen wondering where to begin.

Choose the Website Improvement You Want to Make

fix your homepage

Stop Guessing: Audit Your Homepage With AI

Find out what your homepage is communicating—and what may be getting in the way.

Your homepage has a big job. It needs to help the right people quickly understand what you do, who you help and where they should go next, but it can be difficult to evaluate a page you have looked at hundreds of times.

In this workshop, I’ll walk you through a six-part homepage review covering your hero section, navigation, services, about section, social proof and calls to action. You’ll use the included AI prompts to get an outside perspective, spot gaps and create a manageable list of improvements.

You’ll walk away with:

  • A six-part framework for reviewing your homepage
  • Ready-to-use AI prompts for every section
  • Clear feedback on what may be confusing or missing
  • A prioritized list of changes instead of an overwhelming rewrite
  • A better understanding of what helps a homepage convert visitors into inquiries

Investment: $27

Get Your Website Ready for Your Next Busy Season

Make sure your website supports what you want to sell next.

You may know exactly what you want to promote during your next busy season, but does your website make that priority equally clear?

In this focused workshop, you’ll choose the offer or service you most want to sell and use AI to review whether your website is helping visitors understand it, trust it and take the next step. Instead of trying to update everything at once, you’ll identify the one change that could make the biggest difference before your next promotion begins.

You’ll walk away with:

  • A simple way to connect your website to your current business priorities
  • AI prompts that help you review the offer you want to promote
  • A clearer view of where your website and marketing may be disconnected
  • One focused website improvement to complete before things get busy
  • A repeatable process you can use before any future campaign or promotion

Investment: $27

get your workshop ready for next season
Website button and call-to-action audit workshop

Make Every Click Count: Audit Your Website Buttons With AI

Make sure your calls to action lead visitors somewhere useful.

Most website buttons look perfectly fine, but that does not necessarily mean they are doing their job.

A button may use vague language, appear at the wrong point in the page, lead to an outdated destination or ask visitors to take a step they are not ready for. These small problems are easy to overlook, but they can quietly stop potential clients from moving forward.

In this workshop, I’ll show you what makes a strong call to action and how I use AI to quickly review the buttons and linked text across a website without losing the business’s personality or voice.

You’ll walk away with:

  • A clear framework for what makes a call to action work
  • The most common CTA mistakes to check for
  • AI prompts for auditing the buttons and links on your own website
  • Clearer, more action-oriented button language
  • A better path for guiding visitors from interest to inquiry

Investment: $27

How the Workshops Work

Each workshop focuses on one specific part of your website, so you can make meaningful progress without trying to fix everything at once. You’ll learn the strategy behind the improvement, see how to use AI to evaluate your own site and leave with clear prompts and action steps you can use immediately.

1. Choose Your Focus

Select the workshop that matches the part of your website you want to improve right now. You do not have to review or rewrite the entire site to make meaningful progress.

2. Follow the Workshop

Watch the replay on your own schedule as I explain the strategy, demonstrate the process and show you exactly what to look for.

3. Use the AI Prompts

Copy and paste the included prompts into your preferred AI tool. You’ll receive guidance on what information to provide, what to ask and how to evaluate the response.

4. Make a Focused Update

Use what you learned to make a few thoughtful improvements that support the way your business works today.

jennyb creating workshops on her laptop

These Workshops Are for You If…

  • You built or currently manage your own website
  • You know something could be working better but cannot tell what to fix first
  • You want practical help without committing to a complete redesign
  • You are curious about AI but do not want to become an AI expert
  • You want prompts that produce useful feedback instead of generic suggestions
  • You prefer clear, manageable improvements over a massive website project
  • You want to understand the strategy behind the changes you make

You do not need to use WordPress or Elementor. The strategy applies to websites built on any major platform because we are focusing on what visitors see, understand and do—not the software behind the page.

AI Can Help You See the Gaps. Strategy Helps You Decide What to Do About Them.

AI can review your copy, identify patterns and help you see a familiar page from a different perspective, but it cannot automatically understand your business, your clients or what makes your work valuable.

That is where strategy matters.

Each workshop gives AI a specific job and gives you a framework for evaluating what it returns. You are not handing your website over to a machine and accepting every suggestion. You are using AI as a sounding board while keeping your experience, personality and judgment at the center of every decision.

The goal is not to make your website sound more like AI.

The goal is to help your website sound more clearly like you.

Meet Your Website Guide

Hi, I’m Jenny, founder and creative director of JennyB Designs.

For more than 13 years, I’ve helped small-business owners turn websites they have outgrown into clearer, more strategic tools for their businesses.

While I love designing complete websites, I also know that not every website problem requires a redesign. Sometimes you need an experienced person to show you what is not working, explain why it matters and give you a realistic way to improve it yourself.

These workshops bring together the same strategic thinking I use in client projects with approachable AI tools that can make the review process faster, easier and far less overwhelming.

You will not leave with a list of 75 things you are suddenly supposed to fix. You’ll leave knowing what deserves your attention now, what can wait and how to take a useful next step.

Frequently Asked Questions

Do I need experience using AI?

No. Each workshop shows you what to enter, what to ask and how to use the response. If you can copy and paste, you can follow the process.

You can use a conversational AI tool such as ChatGPT. The prompts and strategy are not dependent on one specific paid platform.

No, and that is not the goal. These workshops use AI to help you evaluate specific parts of your website, identify possible gaps and explore stronger options. You remain in control of what you change and what you keep.

Yes. The workshops focus on your website’s messaging, structure, visitor experience and calls to action, so the guidance can be applied across website platforms.

If you are unsure, start with Stop Guessing: Audit Your Homepage With AI. It gives you the broadest review and will help you identify which part of your website needs the most attention.

Choose Get Your Website Ready for Your Next Busy Season when you have a particular offer, service or campaign you want your website to support.

Choose Make Every Click Count when visitors are reaching your website but may not be taking the next step.

The workshops are designed for business owners who want to complete the process themselves. If you want me to review your specific website, answer your questions and help you decide what to prioritize, a Website Coaching Call is the better next step.

Yes. This library will continue to grow with focused workshops that help you improve specific parts of your website using practical strategy and approachable AI tools.

You Don’t Need to Fix Everything Today

You just need to know which improvement will make the biggest difference right now.

Choose a workshop, open your website and let’s make it work a little harder for the business you are building.