Your homepage has a big job. It needs to help the right visitors quickly understand what you do, who you help and why they should take the next step.
The problem is that once you have looked at your own website hundreds of times, it becomes almost impossible to see it the way a new visitor does.
In this practical, on-demand workshop, I’ll show you how to use AI to review the six most important parts of your homepage and turn the feedback into a focused, realistic improvement plan.
Workshop replay + ready-to-use AI prompts: $27
No AI experience required. If you can copy and paste, you can follow the process.
Maybe you have rewritten your headline several times, but you still aren’t sure whether it clearly explains what you do.
Maybe your services are listed, but visitors continue to ask questions your website should already answer.
Maybe people are reaching your homepage but aren’t clicking, booking or taking the next step.
Or maybe nothing is obviously wrong. Your website looks professional, the links work and your information is technically there, but the page still doesn’t feel as clear or convincing as it should.
When that happens, it is tempting to change everything.
A new headline. New photographs. More content. Another button. A completely different layout.
But more changes do not automatically create a better homepage. Before you rewrite or redesign anything, you need to understand what is working, what is missing and where visitors may be losing confidence.
That is exactly what this workshop will help you uncover.
AI can help you spot unclear language, missing information and inconsistencies that are difficult to recognize when you are too close to the page.
But useful feedback depends on asking the right questions.
Instead of pasting your homepage into ChatGPT and asking, “Is this good?”, you’ll use a strategic six-part framework that gives AI a specific job during every step of the review.
I’ll show you what to provide, what to ask and how to decide whether the response is actually relevant to your business.
You won’t hand your website over to AI or blindly make every change it suggests. You’ll use it as a sounding board while keeping your experience, personality and judgment at the center of the process.
Can a new visitor quickly understand what you do, who you help and why it matters?
You’ll review whether your opening headline and supporting copy communicate the right message before someone begins scrolling.
Does your navigation make it easy for visitors to find the information they need, or does it ask them to make too many decisions?
You’ll identify unclear labels, unnecessary choices and missing pathways.
Can visitors understand what you offer and recognize which service is right for them?
You’ll evaluate whether your services section describes meaningful outcomes or simply lists what you do.
Does your homepage help visitors connect with the person or people behind the business?
You’ll review whether your introductory About section creates trust while keeping the focus on what your client needs.
Are your testimonials and credibility signals specific enough to make people feel confident choosing you?
You’ll look at what your social proof communicates, where it appears and whether it supports the claims you make elsewhere on the page.
Does your homepage give visitors a clear and logical next step?
You’ll review your buttons and linked text to see whether they use clear language, appear in the right places and guide visitors toward the action you most want them to take.
Follow the complete homepage-audit process on your own schedule while I explain what to look for, why each section matters and how to use AI without losing your voice.
You’ll receive the exact prompts needed to review your hero, navigation, services, About section, social proof and calls to action.
Rather than collecting random suggestions, you’ll evaluate your homepage in a logical order and understand the purpose of every section.
You’ll finish with a manageable list of what to update first, what can wait and what may require additional support.
Workshop replay + prompts: $27
By the end of the process, you will be able to:
You will not leave with a generic list of 75 things you are suddenly supposed to fix.
You’ll leave knowing which changes deserve your attention now.
You do not need to use WordPress or Elementor. The strategy applies to websites built on any major platform because we are reviewing what visitors see, understand and do—not the software behind the page.
This workshop will not ask AI to redesign your website, replace your expertise or turn your copy into the same generic language found on thousands of other sites.
AI is being used here for something it does particularly well: helping you examine information, identify patterns and consider your website from another perspective.
Your job is still to decide what reflects your business, what will resonate with your clients and what belongs on the page.
The goal is not to make your homepage sound more like AI.
The goal is to help your homepage communicate more clearly like you.
For more than 13 years, I’ve helped small-business owners turn websites they have outgrown into clearer, more strategic tools for their businesses.
I have reviewed, planned and designed more than 125 custom websites, and one thing I see repeatedly is that business owners often know their website needs attention but cannot tell which changes will make the greatest difference.
That is especially true with a homepage. You know your business too well to experience the page like someone seeing it for the first time.
I created this workshop to give you the same strategic questions I use when reviewing a homepage, along with an approachable way to use AI to uncover gaps and organize your next steps.
You will still make the decisions. You’ll simply have a better process for making them.
No. You can complete the workshop using a conversational AI tool that allows you to enter the supplied prompts and information from your website. A paid account may offer additional features, but it is not required for the core process.
No. I’ll show you exactly what to enter, what to ask and how to use the response. If you can copy and paste, you can complete the workshop.
Only if you explicitly ask it to help with a particular passage. The primary purpose of the prompts is to evaluate your homepage, identify possible gaps and help you consider stronger options. You remain in control of what changes.
Yes. The workshop focuses on messaging, structure, visitor experience, social proof and calls to action. It can be applied to WordPress, Squarespace, Wix, Showit and other website platforms.
You can move through the workshop at your own pace. For the best experience, give yourself enough time to review each section thoughtfully rather than trying to rewrite your entire homepage as you go.
If you want personalized feedback after completing the workshop, you can book a Website Coaching Call. We can review your findings, answer your questions and decide what to prioritize next.
No. This workshop focuses on the clarity, content, structure, trust and calls to action on your homepage. It does not replace a technical SEO, accessibility, performance or security audit.
ou do not need to rewrite everything, follow every AI suggestion or begin another complete redesign.
You need a clear way to review the page, understand where visitors may be getting stuck and decide which improvements are worth making first.
Open your homepage, follow the framework and let’s figure out what deserves your attention.
Get the workshop replay and ready-to-use AI prompts for $27.
