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Redesigning a Website: How to Fall in Love with Your Online Presence


Have you fallen out of love with your website? If so, don’t worry – you’re not alone! In this month of love, let’s talk about things we love and how we can make our websites more attractive, effective, and lovable. Let’s discuss a recent website redesign project and share the strategies and tips you can implement on your own site to attract more clients and increase revenue. So let’s dive right in!


Bringing Personality to Your Online Presence:

My recent client, Alana, wanted to take her boudoir photography business to the next level. She had already established her brand and website using a template but needed a revamp to truly reflect her personality and attract her ideal clients.



Enhancing the Branding Experience:

Alana’s old logo didn’t resonate with her brand anymore, so we gave it a modern, classic, and elevated touch. With a new logo that said “Modern Muse Fine Art Portraits,” the branding now reflected the high-quality, luxury art Alana offered.


Creating a Clear and Engaging Homepage:

In the new site, to capture visitors’ attention within seconds, we added a static image with concise words that showcased what Alana did as a Boston Boudoir Photographer and by incorporating a “Find Out More” button, Alana could guide visitors to contact her and schedule a consultation right from the homepage.

Crafting a Consistent and Personal Brand Experience:

Alana’s old website didn’t fully convey her personal brand through colors, leaving her online presence feeling disconnected. The new website incorporates a palette of muted black, white, and rose tones to create a clean, modern, and luxurious design that truly reflected who Alana was.


Guiding Visitors on Their Journey:

Incorporating beautiful imagery and clear calls-to-action in every section of the homepage, Alana’s website now led visitors on a journey through her process. We simplified the process to three steps, making it easier for visitors to understand and engage. The design showcased Alana’s artwork in the background, with simple numbers and clear buttons guiding visitors through each step.


Encouraging Engagement with a Freebie:

To keep visitors engaged even if they weren’t ready to schedule a consultation, we integrated Alana’s Boudoir and Style Quiz throughout her website. Offering a freebie on your website, such as a quiz, is an effective way to warm up your audience and build a relationship with them.



A website redesign can transform your online presence and reignite your love for your business. By taking inspiration from Alana’s redesign project, you can implement various strategies on your own website to make it more attractive, engaging, and profitable. Remember to focus on branding, create a clear and engaging homepage, craft a consistent brand experience, guide visitors on their journey, and encourage engagement with freebies. Fall in love with your website all over again and watch your business thrive!

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Creatively Optimized Podcast

The show that provides web design, marketing, and systems tips to help you optimize and grow your business online.

Get ready to learn web design strategies for high-converting websites, digital marketing tactics to reach ideal customers and systems to simplify operations. Let’s creatively optimize YOUR unique business

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Meet Jenny

Founder + Creative Director — Boston Web Design

Hi, I’m Jenny! Web Designer, list maker, mother, and believer that you don’t have to work more to earn more in your business.

Your website is poised to do some serious heavy lifting – so why not let it? With the right design, content, and strategy, it works round the clock to convert qualified leads.

I strive to be a true partner to my clients. Your success is my success!

I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” – I want to hear “Wow, I can’t believe how great this is.”

And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

Are you ready to show up in a big way? I know I’m ready to show up for you.

Ready for a stress-free beautiful website that converts and sells?

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Get the 3 episode playlist to learn how you can attract more ideal clients and make more money with your website!