Behind the Scenes of a Successful Psychologist Website Design Project

mockup of thirdwave therapy and training website

Ever caught a yourself apologizing for your website before sharing it? That’s exactly where Dr. Christy Clark found herself before we teamed up on her psychologist website design project. She had a basic template site that wasn’t doing her practice justice — and certainly wasn’t attracting her ideal clients!

The Challenge: A Website That Wasn’t Working Hard Enough

When Dr. Clark first reached out to me, she was facing several website roadblocks:

  • Her generic therapy template site lacked personality and brand cohesion
  • The site didn’t accurately showcase her specialized services or expertise
  • She was launching a new business (Third Wave Therapy and Training) but her online presence wasn’t ready
  • Potential clients couldn’t easily understand her unique approach to treating OCD and other conditions

She knew exactly how to help her clients (especially teenagers struggling with OCD symptoms), but her website wasn’t conveying her expertise or attracting the right families to her practice.

The Solution: A Strategic Website Makeover

Together, we crafted a comprehensive plan to transform her online presence:

1. Brand Development That Resonates

We didn’t just design a website — we created a complete brand identity for Third Wave Therapy and Training, including a distinctive logo, strategic color palette, and professional typography that reflected her warm yet expert approach.

thirdwave therapy and training branding

2. Professional Photography That Builds Trust

No more generic stock photos! We scheduled a custom photoshoot to capture Dr. Clark’s approachable personality. This instantly created connection with potential clients before they even made that first call.

3. Strategic Messaging That Converts

We crafted content that spoke directly to her ideal clients’ pain points, emphasizing that seeking help is a strength, not a weakness. The messaging highlighted her specialized treatments including Acceptance and Commitment Therapy (ACT), Dialectical Behavior Therapy (DBT), and Mindfulness-Based Cognitive Therapy (MBCT).

4. Clear Client Journey

We restructured the site with a strategic customer journey in mind, guiding visitors from understanding their challenges to seeing Dr. Clark as the solution, with clear calls-to-action throughout.

5. Expertise Positioning

Beyond client services, we created sections showcasing Dr. Clark’s consultation and training services for other clinicians, positioning her as a leader in her field and opening additional revenue streams.

The Results: A Website That Works Around the Clock

mockup of thirdwave therapy and training website

After launching her new psychologist website, Dr. Clark experienced several game-changing benefits:

  • She no longer apologized when sharing her website — in fact, she proudly directed potential clients to it!
  • Inquiry quality improved dramatically, with more pre-qualified leads reaching out
  • The consultation process became smoother as clients already understood her approach
  • Her professional credibility soared, attracting both direct clients and professional referrals
  • The website began generating leads 24/7, even while she was focused on providing therapy

Most importantly, Dr. Clark could finally focus on what she does best — helping individuals and families break free from unworkable patterns and develop psychological flexibility — while her website worked hard behind the scenes to attract ideal clients.

Is Your Professional Services Website Underperforming?

If your website isn’t generating qualified leads and converting them into clients, it might be time for a strategic redesign. Your website should be your hardest-working employee — making you money while you sleep!

Ready to transform your online presence into a client-attracting, brand-building powerhouse? Book a free consult call and let’s discuss how I can help your business shine online.

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Photo of Jenny standing. Behind her is a table with a plant and a book, and an open shelf.

Meet Jenny

Founder + Creative Director — Boston Web Design

Hi, I’m Jenny! Web Designer, list maker, mother, and believer that you don’t have to work more to earn more in your business.

Your website is poised to do some serious heavy lifting – so why not let it? With the right design, content, and strategy, it works round the clock to convert qualified leads.

I strive to be a true partner to my clients. Your success is my success!

I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” – I want to hear “Wow, I can’t believe how great this is.”

And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

Are you ready to show up in a big way? I know I’m ready to show up for you.

Ready for a stress-free beautiful website that converts and sells?