Investing in a new website is exciting, but sometimes the end result is a total letdown. If your recent redesign has left you feeling embarrassed by your digital storefront, you’re not alone. Many business owners end up with a website that doesn’t capture their vision or help grow their business.
3 Warning Signs Your Web Designer Isn’t the Right Fit
- Failure to Discuss Your Goals. Your website needs a clear strategic objective. If your designer doesn’t ask about your goals and just creates a generic site, that’s a major problem. An experienced designer should work with you to identify the key actions you want visitors to take.
- Expecting You to Provide the Sitemap & Layouts. Unless you’re a web strategist yourself, your designer shouldn’t ask you to map out the site architecture and page layouts. While you’ll need to provide the branding elements and page content, the overarching structure should be handled by your designer.
- Leaving You Feeling Disempowered. The web design process can be complex, but you should feel excited and empowered throughout the project. If interacting with your designer leaves you doubting yourself and your business, that’s a sign they may not be the right partner to bring your vision to life.
What To Do If Your New Website Misses the Mark
If your recently-launched site isn’t what you hoped for, start with an audit to identify the weak spots. With a few strategic tweaks to the layout, copy, or visual elements, you may be able to vastly improve your site’s performance. In other cases, investing in a full redesign is the best path forward.
The most important thing is to partner with a web designer who takes the time to understand your business and goals. With the right strategic guidance, you can create a website that wows your audience and works around the clock to grow your business.
Conclusion
Don’t settle for a website that doesn’t make you proud! If your recent redesign was a flop, an audit can help you identify the issues and take steps to either salvage the site or invest in a new website that truly captures your vision. Seek out a strategic partner who keeps your goals front and center.
