There’s a common thread between website design and SEO: user-friendliness. Both practices emphasize clear communication and a smooth user experience. When you build a website that prioritizes human visitors, you naturally improve SEO. But SEO can feel overwhelming and confusing. In this blog post, we break down key takeaways from an interview with Claire Ransom, SEO expert and founder of Aloha Life Digital, to show you how to make Google love your website (and get more traffic in the process).
The Website Google Loves
The websites Google prioritizes are the ones that users love. Here’s how to create a user-friendly website that also excels in SEO:
1. Clear Navigation and Structure
Imagine your website as a store. Users shouldn’t have to wander aimlessly to find what they need. A clear navigation bar and intuitive website structure guide visitors effortlessly, improving user experience and SEO.
2. Focus on Communication
Your website should communicate clearly and concisely. What do you offer? Why should someone choose you? Use simple, easy-to-understand language and avoid jargon.
3. Calls to Action
Tell visitors what you want them to do next. Do you want them to contact you for a quote? Sign up for your email list? Clear calls to action make it easy for users to take the next step.
Content is King (and Queen)
High-quality content is the backbone of a successful website. Here’s how to create content that informs, engages, and improves your SEO:
1. Keyword Magic
Sprinkle relevant keywords throughout your website content, especially those related to your industry and location (e.g., “web designer Boston”). But remember, prioritize natural language over keyword stuffing.
2. Become a Resource
Create informative blog posts that address industry topics, the services you offer, and common customer questions. Regularly publishing valuable content establishes you as an authority in your field, attracting both users and Google’s attention.
3. Quality over Quantity
Consistency is key, but don’t feel pressured to churn out massive amounts of content. Even one well-written blog post a week is valuable. Focus on providing in-depth content or short, informative pieces depending on your audience’s needs.
The Takeaway
Making Google love your website doesn’t have to be a mystery. By focusing on user-friendliness, high-quality content, and avoiding black hat tactics, you can create a website that attracts both visitors and search engines. Remember, SEO is a marathon, not a sprint. Be patient, consistent, and focus on providing value, and you’ll see results over time.
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Claire Ransom, Founder of Aloha Digital
Claire Ransom is the founder of Aloha Life Digital, a Boston-based boutique SEO agency. She’s an award winning entrepreneur with over 18 years’ business experience working in the UK, Europe and USA. She’s been honing her skills as an SEO expert for over 10 years, including working at some of the world’s leading publishers, as well as for fast-moving startups. She even built a business of my own to attract over 45k organic visitors each month. Visit Aloha Life Digital’s website for more information.
