When a design-build firm has been creating beautiful homes for over eight decades, their website should reflect that same level of quality and attention to detail. That’s exactly what we accomplished with Lee Kimball, a luxury design-build company based right here in Reading, Ma, through our comprehensive website design services. As a fellow Reading-based business owner, I understand the local market and what resonates with homeowners in our community
Lee Kimball approached us with a common challenge many established businesses face. Their expertise was undeniable, their craftsmanship was exceptional, but their online presence wasn’t telling that story. Their website looked outdated, was difficult to navigate, and most importantly, didn’t reflect the upscale services they provide to homeowners throughout the Boston area.
The Challenge Behind This Home Builder Website Design Project
Lee Kimball had built an incredible reputation over 85 years, but their online home was holding them back. The old website had several issues that were preventing potential clients from understanding the true value of working with this established firm. If this sounds familiar, a website audit can help identify what’s holding your site back.
The site was not as user friendly as it needed to be for visitors. And it was hard for the Lee Kimball team to update their own website. Adding new project photos, updating service information, or making simple changes required technical knowledge they didn’t have. This meant their beautiful work wasn’t being showcased properly, and their site quickly became stale.
But the biggest issue was that the website simply didn’t convey the luxury, quality, and expertise that Lee Kimball delivers. When homeowners are considering a significant renovation investment, they want to work with a team they can trust. The old website wasn’t building that trust or reflecting the high-end nature of their services.
Our Strategic Approach to Home Builder Website Design
For this project, I collaborated with an amazing team to ensure every aspect of Lee Kimball’s rebrand was perfect. Kayla from Monarch Collaborative handled the logo modernization, Emily Aborn crafted the website copy, and I focused on the website design and user experience.
We knew that this home builder website design needed to accomplish several important goals. First, it had to immediately communicate Lee Kimball’s expertise and 85-year history. Second, it needed to showcase their beautiful work in a way that would inspire potential clients. And finally, it had to make it incredibly easy for interested homeowners to get in touch and start a conversation.
The strategy centered around Lee Kimball’s core message that Emily beautifully captured in the copy. Their favorite tagline, “a home should deliver joy,” became the foundation for everything we created. This wasn’t just about building websites or renovating spaces. This was about creating homes that bring families together and spark happiness every single day.
Why Local Matters for This Reading, MA Project
Working with another Reading-based business meant I understood Lee Kimball’s local market intimately. I know the neighborhoods they serve, the type of homeowners looking for high-end renovations in our area, and how to position their services to stand out in the competitive Greater Boston market.
Creating a Website That Matches Their Craftsmanship
The logo modernization set the tone for the entire project. We kept Lee Kimball’s signature bright red that they’re known for throughout the Boston area, but gave it a cleaner, more contemporary feel. By adding the year they were established and the words “design & build,” we immediately communicated both their longevity and their expertise to website visitors.
This home builder website design focused heavily on showcasing their incredible portfolio. We created an easy-to-navigate gallery where potential clients can browse through Lee Kimball’s beautiful projects. The imagery truly reflects the high quality of their craftsmanship, and the clean layout allows each project to shine without distraction.
The website’s clean lines and modern aesthetic perfectly complement the luxury market Lee Kimball serves. Every element was designed to convey quality and attention to detail, from the typography choices to the strategic use of white space. When someone lands on this site, they immediately understand they’re looking at a premium service provider.
Emily’s copywriting brought out Lee Kimball’s rich history and their commitment to creating homes that reflect each client’s unique lifestyle. The messaging speaks directly to homeowners who are considering renovations and want to work with a team that truly understands their vision. The copy emphasizes how Lee Kimball listens closely to each client’s dreams and creates spaces designed for their specific way of living.
We also integrated a beautiful testimonial section that shares the user experience in an engaging way. These stories help potential clients envision their own transformation and build trust in Lee Kimball’s process.
Smart Features That Work Around the Clock
One of the most important aspects of this home builder website design was making it easy for interested homeowners to take the next step. We added automation to streamline the inquiry process, so when someone reaches out, Lee Kimball can respond quickly and professionally.
The portfolio section includes smart search functionality, allowing visitors to easily find projects similar to what they’re envisioning for their own homes. Whether someone is interested in kitchen renovations, whole-home transformations, or specific design styles, they can quickly find relevant examples of Lee Kimball’s work.
We also added a blog section where Lee Kimball can share their expertise and thought leadership. This not only helps with search engine optimization but positions them as the experts they are in the design-build space. The blog gives them a platform to educate potential clients about the renovation process and showcase their deep knowledge of construction and design.
The entire site is built to work around the clock, attracting qualified leads even when the Lee Kimball team is focused on their current projects. This aligns perfectly with my belief that your website should work as an employee for your business 24/7. Every page is optimized to guide visitors toward scheduling a consultation, whether they’re browsing on their laptop during lunch or scrolling on their phone in the evening.
Key Takeaways for Home Builder Website Design
This project reinforced several important principles that apply to any home builder or renovation company looking to improve their online presence.
Your website needs to immediately communicate your level of expertise and the quality of your work. For established companies like Lee Kimball, highlighting your history and experience builds instant credibility with potential clients who are making significant investment decisions.
Portfolio presentation is absolutely critical in this industry. Homeowners want to see beautiful, high-quality images of your completed projects. But it’s not enough to just post photos. The way you organize and present your portfolio can make the difference between someone reaching out or clicking away to a competitor’s site. Learn more about effective website design strategies that convert visitors into clients.
The copy on your website should speak directly to the emotions and concerns of homeowners considering renovations. Emily’s work on Lee Kimball’s messaging perfectly captured how a renovation should enhance someone’s daily life and bring their family joy. This emotional connection is what turns website visitors into consultation bookings.
User experience matters just as much for home builders as it does for any other business. If potential clients can’t easily navigate your site, find information about your services, or contact you, they’ll go elsewhere. The renovation industry is competitive, and your website needs to make it simple for qualified leads to choose you.
Ready to Transform Your Home Builder Website Design
Lee Kimball’s new website perfectly reflects their 85 years of expertise and their commitment to creating homes that deliver joy. The clean, modern design showcases their beautiful work while making it incredibly easy for potential clients to learn about their services and get in touch.
If you’re a home builder, renovation company, or design professional whose website isn’t reflecting the quality of your work, it might be time for a transformation. Your online presence should build trust, showcase your expertise, and make it simple for qualified leads to choose your services.
Want to see how strategic website design can elevate your business? Let’s schedule a discovery call to discuss how we can create a website that works as hard as you do to attract your ideal clients.
Ready to get started? Join my Website Design Made Simple newsletter, where I share one actionable tip each week to help you make more money with your website.
Related Posts You Might Enjoy: Web Design in Reading, MA — How to Choose the Right Small Business Designer
Looking for more website design inspiration? Check out my other case studies and website design tips to learn how strategic design can transform your business.
