When Kerri and Erin from Modern Legacy Law Group reached out, they knew their DIY website wasn’t reflecting the heart of their business. As estate planning attorneys who serve families of all types with warmth and openness, they needed an estate planning website that truly captured their welcoming approach to what can often feel like an intimidating topic.
The Design Challenge
Modern Legacy Law Group had outgrown their original website. While it served its purpose initially, Kerri and Erin recognized it was time for a digital space that strategically guides visitors from that first impression all the way to booking a consultation call. They needed website design that would make estate planning feel approachable rather than overwhelming.
Strategic Website Design Elements
We designed their new estate planning website with a clear customer journey in mind. From the moment visitors land on the homepage, every element works together to build trust and guide them toward taking action.
Homepage Hero Section
The homepage immediately communicates who they serve and how they help, with a clear value proposition that speaks to families of all types. The hero section features one of their beautiful new professional photos alongside messaging that positions them as approachable experts.
Trust-Building Throughout
We strategically placed social proof and credentials throughout the site to build credibility without feeling stuffy. The gentle color palette and thoughtful typography create a calming experience that reduces the anxiety often associated with legal services.
Clear Navigation & User Experience
The website structure makes it incredibly easy for visitors to find what they need. Services are clearly outlined, and we created multiple pathways for engagement — whether someone is ready to book immediately or wants to learn more through their free webinar first.
Conversion-Focused Design
Every page includes strategic calls-to-action that feel natural, not pushy. We placed consultation booking buttons at key decision points and used their gorgeous new office photography to showcase the welcoming environment clients can expect.
Photography Integration
Their new professional photos aren’t just beautiful – they’re strategically placed to reinforce trust and approachability. The office shots show the warm, welcoming space clients will visit, while their professional portraits convey expertise without intimidation.
The Result
The new website creates a warm, inviting experience that naturally guides visitors through a thoughtful journey. From initial curiosity to booking that crucial 15-minute consultation call, every design element works to reduce barriers and build confidence in taking the next step.
A Joy to Work With
Collaborating with Kerri and Erin was an absolute pleasure. Their commitment to serving families with compassion and their openness to the design process made this project particularly rewarding. They now have an estate planning website that not only looks beautiful but strategically converts visitors into clients through thoughtful design and clear user experience.
Ready for website design that guides visitors seamlessly from first impression to consultation booking? Let’s chat about creating your money-making website.
