Most website buttons look perfectly fine. They have a color, a few words and a working link, but that does not necessarily mean they are doing their job.
In this practical, on-demand workshop, I’ll show you how to use AI to review the buttons and linked text across your website, uncover confusing or outdated pathways and create clearer calls to action without losing your voice.
Workshop replay + ready-to-use AI prompts: $27
No AI experience required. If you can copy and paste, you can follow the process.
Maybe your homepage has several buttons, but they all ask visitors to do different things.
Maybe you use phrases such as “Learn More” or “Get Started,” but visitors cannot tell what will happen when they click.
Maybe a button leads to an old service, outdated form or page that no longer supports what you want people to do.
Or maybe your buttons work individually, but together they create a confusing path through the website.
These problems are easy to miss because each button can appear completely normal when you look at it on its own.
The link works. The color stands out. The wording sounds familiar.
But a strong call to action needs to do more than look clickable. It should appear when a visitor is ready for the next step, explain what that step is and lead somewhere that continues the conversation logically.
That is exactly what this workshop will help you evaluate.
AI can help you collect, compare and evaluate the calls to action across your website much faster than reviewing every button individually.
But useful feedback depends on more than asking whether your button wording is “good.”
Instead of giving AI one CTA at a time, you’ll use a strategic framework to review what each button asks visitors to do, where it appears, what page it leads to and whether that destination matches the promise made in the wording.
I’ll show you what information to provide, what to ask and how to decide whether the response makes sense for your business and your clients.
You won’t ask AI to replace every button with aggressive sales language. You’ll use it to uncover places where the visitor journey may be unclear, inconsistent or unnecessarily difficult.
What is the most important action you want visitors to take?
You’ll identify the primary next step your website should support so that your buttons guide visitors toward a clear goal instead of competing for attention.
Can someone understand what will happen before clicking?
You’ll review whether your button labels use clear, specific language or rely on vague phrases that do not give visitors enough information.
Do your calls to action appear when visitors have enough context to use them?
You’ll look at where buttons appear throughout each page and whether they arrive too early, too late or without the information someone needs before taking action.
Does every button lead to the correct and most useful next page?
You’ll identify outdated, broken or indirect links and make sure the destination continues the journey promised by the button.
Are similar actions described consistently across the website?
You’ll review whether different buttons are using several labels for the same action or using identical wording for actions that lead somewhere completely different.
Do your calls to action create a logical path from interest to inquiry?
You’ll examine how your buttons work together so visitors always have a useful next step without feeling pushed, distracted or unsure where to go.
Follow the complete CTA-audit process on your own schedule while I explain what makes a call to action effective, what commonly goes wrong and how to use AI to review your website efficiently.
You’ll receive the prompts needed to evaluate button wording, placement, destinations, consistency and the overall visitor journey.
You’ll learn how to judge a button based on the job it needs to perform—not simply whether the wording sounds clever or the design stands out.
You’ll finish with a manageable list of buttons and links to update instead of changing every call to action without a clear reason.
Workshop replay + prompts: $27
By the end of the process, you will be able to:
You will not leave believing that every button needs to be louder, brighter or more persuasive.
You’ll leave knowing which buttons need attention and what each one should help the visitor do next.
You do not need to use WordPress or Elementor. The strategy applies to websites built on any major platform because we are reviewing what visitors are being asked to do and where each action leads—not the software behind the button.
A call to action is not effective simply because it starts with a strong verb.
The right wording matters, but it is only one part of the experience. A well-written button can still fail if it appears before the visitor is ready, competes with several other actions or leads to a page that does not match what was promised.
This workshop will not ask AI to replace every button with louder language or manufacture urgency that does not fit your business.
AI is being used here to help you examine patterns, compare actions and trace the paths your website creates.
Your job is still to decide what your visitors need, which next step makes sense and how you want people to move through your website.
The goal is not to make every button demand attention.
The goal is to make every button useful.
For more than 13 years, I’ve helped small-business owners turn websites they have outgrown into clearer, more strategic tools for their businesses.
I have reviewed, planned and designed more than 125 custom websites, and calls to action are one of the most common places where an otherwise strong website becomes unnecessarily confusing.
The button is present, but the wording is vague. The link works, but it goes to the wrong page. The page has several CTAs, but none of them feels like the obvious next step.
I created this workshop to give you the same strategic questions I use when evaluating the visitor journey on a client website, along with an approachable way to use AI to review those pathways more efficiently.
You will still decide what your visitors should do next. You’ll simply have a clearer process for making sure your website helps them do it.
No. You will review wording, placement, destination, consistency and how your calls to action work together across the visitor journey. A button’s words matter, but they cannot fix a confusing or disconnected path by themselves.
No. You can begin with your homepage or another important sales page and apply the same process to the rest of the website over time.
No. You can complete the workshop using a conversational AI tool that allows you to enter the supplied prompts and information from your website. A paid account may offer additional features, but it is not required for the core process.
No. I’ll show you what information to provide, what to ask and how to evaluate the response. If you can copy and paste, you can complete the workshop.
It can help you explore clearer wording, but the purpose of the workshop is to evaluate the full call-to-action experience. You remain in control of the language you use and the actions you prioritize.
Yes. The workshop focuses on button wording, placement, links and the visitor journey. It can be applied to WordPress, Squarespace, Wix, Showit and other website platforms.
A technically functioning link can still create a confusing experience. This workshop will help you determine whether your buttons are strategically useful—not merely clickable.
If you want personalized feedback after completing the workshop, you can book a Website Coaching Call. We can review your findings, answer your questions and decide what to prioritize next.
No. This workshop focuses specifically on calls to action and the paths they create through your website. It does not replace a complete conversion, SEO, accessibility, performance or security audit.
You do not need to cover every page in buttons, make every CTA louder or turn your website into an aggressive sales pitch.
You need clear actions that appear at the right time, explain what happens next and lead visitors somewhere useful.
Gather your buttons, follow the framework and let’s make every click count.
Get the workshop replay and ready-to-use AI prompts for $27.
