As a website designer, I am always excited to work with small businesses and help them elevate their online presence. Recently, I had the opportunity to work with the talented Kalamazoo boudoir photographer, Betsy McCue Gibson, to uplevel her brand and website. Today, I am excited to share with you the journey of this project and how we were able to create a stunning and effective online presence for Betsy.
The Challenge
A few years ago, Betsy created her brand and established herself as a sought-after boudoir photographer. However, she felt that it was time to take her brand and website to the next level in order to attract more of her ideal clients. That’s where I came in. Together with my team at Monarch Creative, we embarked on a journey to create an entirely new visual identity for Betsy.
The Solution
The first step of the project was to brainstorm and create a new brand identity for Betsy. Working closely with monarch Collaborative we got to understand Betsy’s vision, target audience, and unique style and we were able to create a brand that truly represented Betsy and her work. This included a new logo, color palette, and font selection that perfectly captured the essence of her brand.
With a solid brand in place, we moved on to the next step – building a new website for Betsy. Our goal was to create a modern, sleek, and clean website that would showcase Betsy’s incredible photography work. We wanted the website to be visually appealing, easy to navigate, and, most importantly, drive more inquiries and clients to her studio.
The new website features stunning visuals that truly capture the beauty and intimacy of Betsy’s boudoir photography. From boudoir shots to branding photography and even family portraits, the website showcases the diverse range of Betsy’s skills and talents. The clean and modern design allows the photography to be the star of the show, while the strategically placed calls to action encourage visitors to contact Betsy for more information.
One of the key challenges of this project was to make the website user-friendly and easy to navigate. We wanted potential clients to be able to find the information they need quickly and easily. To achieve this, we created a simple and intuitive layout, with clearly defined sections for each type of photography offered by Betsy. This not only makes it easy for visitors to find what they are looking for, but it also allows Betsy to showcase her diverse portfolio in a clear and organized manner.
Another important aspect of the website was to make it mobile-responsive. With a growing number of users accessing websites through their mobile devices, it was crucial to ensure that Betsy’s website looked and functioned just as beautifully on a phone or tablet as it did on a computer. We are proud to say that the new website is fully optimized for all devices, providing a seamless user experience for visitors.
The Result
Overall, the project was a great success, with Betsy being thrilled with her new brand and website. Not only does it accurately represent her brand and showcase her work, but it also helps her attract more of her ideal clients. We are proud to have been a part of this journey and to have helped Betsy take her brand to the next level.
If you are a small business looking to elevate your brand and online presence, I encourage you to get in touch with us. We would love to help you achieve your goals and create a stunning website that truly represents your brand and attracts your ideal clients. Let’s work together to make your online presence shine.
