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Your Website Personality is

The Rebel

Everyone loves a rebel.

Even when you’re breaking alllll the rules, everyone can’t help but admire you. You know who you are, what you like, and what you want – tossing all the “shoulds” out the window.

That’s a brave way to be when it comes to your business. Naturally confident, clear on your values, unafraid to defy conventions. Getting that to come across on your website, though?

With the right strategy, that strength comes across. But without a strategy, it can get lost in translation. Either it falls flat, or crosses the line from edgy to unwelcoming. And that is SO not you.

No worries, friend. I’ve got some tips to help you get your website as cool and confident as you are.

3 Website Tips for The Rebel to Drive More Sales 👇

1. Incorporate Video

Rebels always have fascinating stories and “whys” behind their brands. You’re not afraid to share it, or to make a splash. There’s no better way do both than to integrate video content on your website! Whether it’s a personal introduction, or a silent backdrop to a block of copy – you’re front and center, doin’ your thing.


The name of the game is optimization. Make sure it complements (not overtakes) your other content, and that it doesn’t slow down the loading speed of your overall site.

2. Take Another Look at Your Buttons

Nope, not the kind on your shirt! I’m talking about the doodads your site visitors click on to navigate to other pages or to take an action.

I know, it sounds like a minor thing – but buttons are SUPER important because they’re the primary way people engage within your site. That means you need the right number, shape, color, and copy.

You take bold, confident action … and this is how your website visitors can do the same! (Read: They BUY.)

3. Liven Things Up with Animations

Your social media and newsletters are chock full of exciting, innovative content. Your website won’t change nearly as much, but that doesn’t mean you can’t use design to bring in that element of surprise! Hover your mouse over a text box and the image behind it brightens and zooms in. See text fade in as you scroll down the page.

Your visitor’s experience will mirror your brand personality – unexpected and unconventional, in the BEST way. Just make sure the animations aren’t distracting!

Rebellious business owners need a less traditional website. Period.

and a website designer who gets it!

Want to see what I mean? Check out the websites I did for a pink-haired real estate agent and a delightfully quirky bookkeeping agency.

Photo of Jenny standing. Behind her is a table with a plant and a book, and an open shelf.

Meet Jenny

Founder + Creative Director — Boston Web Design

Hi, I’m Jenny! Web Designer, list maker, mother, and believer that you don’t have to work more to earn more in your business.

Your website is poised to do some serious heavy lifting – so why not let it? With the right design, content, and strategy, it works round the clock to convert qualified leads.

I strive to be a true partner to my clients. Your success is my success!

I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” – I want to hear “Wow, I can’t believe how great this is.”

And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

Are you ready to show up in a big way? I know I’m ready to show up for you.

Creatively Optimized Podcast

The show that provides web design, marketing, and systems tips to help you optimize and grow your business online.

Get ready to learn web design strategies for high-converting websites, digital marketing tactics to reach ideal customers and systems to simplify operations. Let’s creatively optimize YOUR unique business

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Ready for a stress-free beautiful website that converts and sells?

Grab the Websites that make money playlist 🎧

Get the 3 episode playlist to learn how you can attract more ideal clients and make more money with your website!