Testimonials For Your Business — A Website MUST HAVE

Imagine this: You stumble upon a website for a product or service you’re interested in, but something feels off. There’s a lingering doubt, a hesitation that holds you back from taking the leap. But then, like a ray of light, you notice a section filled with glowing testimonials from satisfied customers who achieved amazing results. Suddenly, your doubts fade away, and you feel a surge of confidence. That’s the undeniable power of testimonials, my friend, and today, I’m going to show you how to harness this power and supercharge your small business website.  

Why Testimonials are Important

Testimonials are important for small business websites because they provide social proof. Social proof is the idea that people are more likely to trust and do business with businesses that have positive reviews from other people. When potential customers see testimonials from other people who have had positive experiences with your business, they are more likely to trust you and your business. This can lead to an increase in website traffic, conversions, and sales.  

How to Get Testimonials

There are a few different ways to get testimonials for your small business website. One way is to simply ask your customers for testimonials. You can do this by sending them a survey or email asking for their feedback. Another way to get testimonials is to offer incentives to your customers for providing testimonials. This could include a discount on their next purchase, a free product or service, or even just a shout-out on your social media pages.  

How to Use Testimonials Effectively

Once you have some testimonials, you need to use them effectively on your website. Here are a few tips:
  • Place testimonials in prominent locations on your website. This could include your homepage, your about page, or your services page.
  • Use a variety of testimonials. This could include testimonials from different types of customers, such as individuals, businesses, and organizations.
  • Use quotes from testimonials in your marketing materials. This could include your website, your email marketing campaigns, or your social media posts.
Testimonials are a powerful way to build trust and credibility with potential customers. By following the tips in this blog post, you can use testimonials to increase your website’s conversion rate and attract more customers. Bonus Tip: If you’re looking for more ways to improve your website’s conversion rate, I recommend checking out my free guide, The Secrets to a Money-Making Home Page. In this guide, I share my top tips for creating a home page that will attract ideal clients and make you money. Click here to download your free copy of The Secrets to a Money-Making Home Page!

FREE GUIDE

Get the secrets to a money making home page!

Website Design Made Simple Podcast

Tune in each week for simple website design and optimization tips that will help you make your website work better for you. In each episode, you will discover actionable steps to create your money making website, grow your online presence and scale your business…because you shouldn’t have to work more to earn more in your business.

Photo of Jenny standing. Behind her is a table with a plant and a book, and an open shelf.

Meet Jenny

Founder + Creative Director — Boston Web Design

Hi, I’m Jenny! Web Designer, list maker, mother, and believer that you don’t have to work more to earn more in your business.

Your website is poised to do some serious heavy lifting – so why not let it? With the right design, content, and strategy, it works round the clock to convert qualified leads.

I strive to be a true partner to my clients. Your success is my success!

I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” – I want to hear “Wow, I can’t believe how great this is.”

And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

Are you ready to show up in a big way? I know I’m ready to show up for you.

Ready for a stress-free beautiful website that converts and sells?

2025 Ready
Website Checklist 📋

Free Guide

Find out the 13 crucial updates you need to make to optimize your site for the coming year for more conversions.