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Mastering the Backend Systems for a High-Converting Website

While captivating design and impactful content are crucial for website success, a truly high-performing website relies on a strong foundation of optimized backend systems. These systems power your website’s performance and drive conversions.

Choosing the Right Platform

The first step in building a high-performing website is selecting the right platform. Options like Squarespace, Wix, Showit, Duda, and WordPress offer diverse functionalities, but the key is finding a platform that aligns with your technical comfort and long-term goals. WordPress is often recommended for its SEO capabilities and customization potential, but remember, any platform can work if you leverage it effectively.

Finding a Reliable Hosting Provider

Once you have decided on a platform, the next step is finding a reliable hosting provider. Think of your hosting provider as the digital land upon which your website house sits. Choose a reputable company known for exceptional customer service, ample storage and bandwidth, and robust security measures. ICD Soft, SiteGround, and Cloudways offer quality services, while it’s advisable to steer clear of Bluehost and GoDaddy.

Essential Systems for Website Optimization:

  • Customer Relationship Management (CRM): A CRM serves as the central nervous system of your client interactions, meticulously storing and organizing every touchpoint. Platforms like Dubsado, HubSpot, 17hats, and HoneyBook facilitate seamless client journeys from initial inquiries to completed transactions. By implementing a CRM like HoneyBook, you can streamline workflows, personalize communication, and cultivate lasting customer relationships.
  • Appointment Scheduling System: To maximize the potential of your website, an appointment scheduling system is essential. This system enables your clients to easily book consultation calls or appointments with you directly from your website. By integrating your CRM with an appointment scheduling tool, such as the one available in HoneyBook, you can automate the process of booking consultations, sending email reminders, and keeping all client information organized. This system saves time and ensures a smooth customer experience.


Building a high-performing website goes beyond aesthetics and content creation. It demands a strategic investment in the backend systems that power your digital engine. By selecting the appropriate platform, finding a reliable hosting provider, and implementing a robust CRM and appointment scheduling system, you equip your website to work tirelessly for you, generating leads, nurturing customer relationships, and ultimately driving sustainable business growth.


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Founder + Creative Director — Boston Web Design

Hi, I’m Jenny! Web Designer, list maker, mother, and believer that you don’t have to work more to earn more in your business.

Your website is poised to do some serious heavy lifting – so why not let it? With the right design, content, and strategy, it works round the clock to convert qualified leads.

I strive to be a true partner to my clients. Your success is my success!

I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” – I want to hear “Wow, I can’t believe how great this is.”

And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

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