I recently had the pleasure of redesigning marketing consultant website for Jennifer, a friend and fellow business owner. Jennifer specializes in helping small businesses grow their online presence. She’s incredibly talented and passionate about her work, but she had never taken the time to update her own website. It was a classic case of the cobbler’s shoes!
We started by taking a deep dive into Jennifer’s business. The goal was to understand her target audience, goals, and unique selling proposition.
We wanted to create a website that was both visually appealing and user-friendly. I also wanted to make sure that the website was optimized for search engines so that Jennifer could reach her target audience.
It’s always fun when you get to design a website for a business owner who’s ready to embrace their essence and have fun bringing it out online.
Together, we designed a strategic and personality packed website with the goal of encouraging clients to book a consultation with Jennifer and her team for her boutique marketing solutions.
If you’re thinking about redesigning your website, I encourage you to take the time to think about your brand and your audience. What do you want your website to say about you? Who are you trying to reach? Once you have a good understanding of these things, you can start to brainstorm ideas for the look and feel of your website.
It’s also important to make sure that your website is easy to use and navigate. Visitors should be able to find the information they’re looking for quickly and easily. If you’re not sure how to design a user-friendly website, there are plenty of resources available online.
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