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Your Website Personality is

The Kind Heart

Are you sure we haven’t met before? Because I, like, really want to hug you. 🤗

That’s the power of your undeniable warmth, empathy, and relatability. Giving you business feels good to your clients, because you make THEM feel good. They open up to you and become more like friends.

The name of the game for you is to make sure your leads don’t lose sight of the fact that you’re a business brand – with services or products to buy – and not just someone they like to follow and want to hang out with.

No worries, friend. I’ve got some tips to help your website be as welcoming and inspiring as you are!

3 Website Tips for The Kind Heart to Drive More Sales 👇

1. Upgrade Your Fonts

Your copy itself is where you can really show off your skills, experience, and knowledge – and of course your personality too! But the fonts you choose also make a HUGE difference in the visitor’s experience of your brand.


Super formal cursive font? You fancy. Clean, sleek sans serif font? You’re not messing around. Blocky, quirky fonts? Ooh, that’s fun! Make sure that whatever font you choose is easy on the eyes and easy to read – because not everything translates well to the web.

2. Get Personal on Your About Page

You have a major relatability factor – and your About Me page is THE best place to share your story so that it unfolds alongside your ideal client’s own story. For a brand like yours, the line between professional and personal is pretty thin, so don’t be afraid to share personal things about yourself as a means to connect with your site visitors.

 
A fun Q&A-style interview, photos of you with your fam or on vacation, even a bio for your pet! Even though your About page is about … you, be deliberate with what and how you share to really connect with your audience.

3. Use That Blog

You come to your work with rich lived experiences and build meaningful relationships with your clients. A blog is a fun, approachable way to share about them in a bit more depth than social media! Not only is it another way to build the relatability factor, blog content is fun to create – AND a natural driver of traffic to your site.

Whether through links from social media or SEO, the right blog strategy will bring people back time and again to your site.

Kind Hearts need a website that's as warm and inviting as they are.

and a website designer who gets it!
Photo of Jenny standing. Behind her is a table with a plant and a book, and an open shelf.

Meet Jenny

Founder + Creative Director — Boston Web Design

Hi, I’m Jenny! Web Designer, list maker, mother, and believer that you don’t have to work more to earn more in your business.

Your website is poised to do some serious heavy lifting – so why not let it? With the right design, content, and strategy, it works round the clock to convert qualified leads.

I strive to be a true partner to my clients. Your success is my success!

I know I’ve done my job well when a client doesn’t just say, “Wow, this is great!” – I want to hear “Wow, I can’t believe how great this is.”

And THAT’s the difference between a website that does the job and my signature Money-Making Websites.

Are you ready to show up in a big way? I know I’m ready to show up for you.

Creatively Optimized Podcast

The show that provides web design, marketing, and systems tips to help you optimize and grow your business online.

Get ready to learn web design strategies for high-converting websites, digital marketing tactics to reach ideal customers and systems to simplify operations. Let’s creatively optimize YOUR unique business

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Ready for a stress-free beautiful website that converts and sells?

Grab the Websites that make money playlist 🎧

Get the 3 episode playlist to learn how you can attract more ideal clients and make more money with your website!