Many times when we start a business we find ourselves going the DIY route. And that’s okay. But, did you know that 75% of a website’s credibility comes from design?
There comes a time when it’s important to take a look at where your website and decide to invest in the next step up. Otherwise, you could very well be leaving money on the table.
Here are the top ways to know if you’re ready:
1. Your Website Isn’t Making You Money
We went into business as a way of making money, and our website should be supportive of that. If our website is not making us money, there is definite room for some upgrades. Our online home should be designed in a way that allows it to work for us around the clock so that even when we’re not working, it is helping us generate revenue. Our website is key in gaining that time and financial freedom that drove us into entrepreneurship – if it’s not supportive of that, it’s time for some changes.
2. It’s Not Mobile-Friendly
In today’s world where so many of us operate on the go and rely on our mobile devices for so much, it’s important to have a mobile-friendly website design. Our mobile website design should be user-friendly and allow access to all elements of your website. A website that is not mobile-friendly is missing a huge audience and is in need of an update.
3. It No Longer Reflects Your Brand
Branding is a very important element when building credibility within our business, so it’s important that our website accurately reflects our brand. And many times our brand evolves over time. Your website needs to embody your brand with consistent colors, fonts, images, and messages. Branding establishes trust, which is a huge component when it comes to converting visitors into clients. Websites that do not accurately reflect where your brand is at this current point in time should be updated to do so in order to see a higher conversion rate.
4. Your Website is a Template
Just like every business is unique, every website should be unique as well. While templates are great for DIYs, they don’t serve our exact business needs. It’s important to have a customized website design that speaks to our audience and serves us the way you need to be served in order to effortlessly make sales. No two websites should be the same. If you don’t yet have a customized website, it’s time.
5. It’s Been a Few Years Since Anything has Changed on Your Site
Just like businesses change regularly, our website should change regularly as well. If it’s been a few years since you made any updates, it’s definitely time for a new website. Websites should be constantly evolving right alongside the business. As we scale, our website should scale. Regular updates are important and vital to business growth.
Find yourself resonating with these tips? Let’s have a chat and see how we can help you and your business thrive.
