Are you feeling stuck with your website? You put in so much effort, but it’s just not bringing in the clients or revenue you hoped for. Maybe the site feels off, but you’re not sure what to fix. If any of this sounds familiar, you’re in the right place.
In today’s blog, I’m diving into my Website Audit service—an in-depth review designed to help small business owners turn their websites from “meh” to money-making machines.
What is a Website Audit?
A website audit is not a full redesign. Instead, it’s a thorough evaluation of your existing site, assessing what works, what doesn’t, and what can be improved. My audit takes a close look at your site’s design, functionality, and credibility. It’s about optimizing the website you already have to make it work harder for your business.
The Process
When you book an audit, I take the following steps:
- Design Evaluation: Does your website visually align with your brand and personality? Your website should represent who you are, attract the right clients, and build your credibility.
- Functionality Check: How easy is it for people to navigate your site? Is there a clear user journey that leads to your CTA (call to action)? I analyze the flow to ensure visitors are directed exactly where you want them to go.
- Credibility Review: Are there enough trust signals on your site? These could include testimonials, case studies, or industry certifications. The goal is to ensure that visitors feel confident hiring you after browsing your website.
What Do You Get?
- A detailed report with actionable recommendations
- A video walkthrough of your site, pointing out areas of opportunity and how to fix them
- A strategic plan you can follow or pass on to a team member to implement
Why Is This Important?
Your website is more than just an online brochure—it’s your most valuable sales tool. A website that’s not converting is leaving money on the table. With just a few strategic changes, you can start seeing more inquiries, higher engagement, and better results.
A Success Story
Let me share a recent success story. I worked with a company offering behind-the-scenes Broadway tours. They were struggling to convert visitors into leads. Through the audit, we identified that their site lacked a clear user journey. After a few key tweaks to their navigation and CTAs, they saw a significant increase in quote requests. These small changes made a huge difference!
Ready to get more out of your website? Consider a Website Audit as your first step toward transforming your site into a client-attracting powerhouse!
