Contributed by Emily Aborn, content copywriter for creative women entrepreneurs
Collaboration achieves a cohesive and powerful brand
What do you get when you combine a copywriter and website designer working together on your brand? A dynamic duo that’ll ensure you have a beautiful website and a powerful, unified brand. One of the many benefits of a copywriter and website designer collaborating is that they can help ensure a better user experience from the visuals to the words on the page. I’ve had copywriting clients come to me for a new website, saying they don’t have a website designer yet, and they’re thinking of doing it themselves. (insert cringey emoji here) I’ve also heard from website designers that they’re clients are on the fence and questioning, “Do I really need a website copywriter or can I just write it myself?” Even if you’re a great writer, and maybe know your way around WordPress enough to be dangerous, it’s important to keep in mind that a website is more than just words and pretty pictures, its an art and a science.Websites have a flow.
It’s important for a website to be tailored to who the buyer is, and take into consideration their purchasing habits. Your site should clearly guide people every step of the way, and lead them back to the solution they need – YOU! Since we both get asked if you really need a website designer and a copywriter, we (Jenny Belanger, the website designer, and me, the copywriter) teamed up to share with you six benefits of a copywriter and website designer working in tandem to bring your brand and vision to life.With a copywriter and website designer working together for YOU, your website will:
- Share your brand story in a cohesive way
- Attract your ideal clients through messaging and branding
- Provide a seamless customer experience
- Come together more quickly with less headache as you won’t be the one managing deadlines and timelines
- Cost you less – it’s always less expensive to do it right the first time!
- A unified brand voice
- User-friendly content and design go hand in hand
- Well-crafted copy and intuitive design turn visitors into leads
- SEO optimization
- It saves you time (and headache)
- You know exactly who to call (and so do we!)
Website: emilyaborn.com
Instagram: emilyaborn
About the Guest Contributor
Emily Aborn is a Content Copywriter, Podcast Host, and Founder of She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries in marketing, and loves helping business owners increase their visibility, connect with clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they’re going outta’ style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.