Why is a refresh important?
Your website tells your story. And it’s how you book clients and makes sales. A quarterly refresh ensures that your content reflects your brand and this current moment in time and your goals for the upcoming quarter. Plus it pings google and lets them know you’re still in the game. Thus boosting your Search Engine Optimization. (SEO)
So what should you do?
Grab a cup of coffee and go through your top pages
- About Services
Review your copy, photos and call-to-action. Do they reflect where you are now and what you’re working on in the future? Review testimonials and update if you have new ones. Same goes for your photos.
What to avoid
When it comes to your copy, you want to avoiding adding. Clear over clever always wins. So if possible, pair back your copy and make sure it clearly states how you help your clients.
Make it fun. And make it part of your quarterly planning.