Is it time for a website content refresh?

Is it time for a website content refresh? I think this is an important question to ask yourself every quarter.

Why is a refresh important?

Your website tells your story. And it’s how you book clients and makes sales. A quarterly refresh ensures that your content reflects your brand and this current moment in time and your goals for the upcoming quarter. Plus it pings google and lets them know you’re still in the game. Thus boosting your Search Engine Optimization. (SEO)

So what should you do?

Grab a cup of coffee and go through your top pages

  1. Home
  2. About Services
  3. Contact.

Review your copy, photos and call-to-action. Do they reflect where you are now and what you’re working on in the future? Review testimonials and update if you have new ones. Same goes for your photos.

What to avoid

When it comes to your copy, you want to avoiding adding. Clear over clever always wins. So if possible, pair back your copy and make sure it clearly states how you help your clients.

Have fun

Make it fun. And make it part of your quarterly planning.

hey there!

I'm Jenny!

Let’s build a website you’re obsessed with and book more clients

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More from the blog

Hi, I'm Jenny!

I help entrepreneurs and small businesses build websites that communicate and connect with your visitors and attract your ideal client.

I understand that building a brand and website can be very overwhelming. Not only are you working with your clients but you’re responsible for marketing, administrative tasks, and so much more. 

There’s never enough time in the day to get it all done — let alone worry about your website.

THAT'S where I COME IN

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