Back Bay Farm in Ipswich, MA — a clean, clear + concise website re-design project.

Robin Petersen and I first worked together when I designed Back Bay Farm’s website in 2014. It was a super fun project — of course, anything equine related to me is always fun. After 6 years, the site was in need of a redesign with a fresh, modern feel to it. 

The Website Design

We incorporated the following modern elements:

  • full-width site
  • responsive (automatically adapting to different screen sizes)
  • The long home page: provides a lot of info without having to click, just scroll.
  • fewer options for primary navigation.
  • parallax scroll
  • new photos
  • more negative space



Clean, Clear, + Concise

The new design is modern and clean. And has a clear call to action for all visitors — to join her lesson program, become a boarder, or access show information. It was great working with Robin, again, and I’m glad together we were able to bring to life online the magic that happens at Back Bay Farm.

Think You Need Help?

Think you may need some help with your website? Book a free, no-commitment consultation call. I’d love to learn more about you. Feel free to check out my nonprofit or small business services.

I am a web designer for small businesses, solopreneurs, and nonprofits. Like you, I find myself with only so many hours in a day to get things done. Website design, marketing and tech tools are my thing and I am truly passionate about helping you get the best results without all the tech overwhelm. Let’s chat and see how I can help you. 

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Hi, I'm Jenny!

I help entrepreneurs and small businesses build websites that communicate and connect with your visitors and attract your ideal client.

I understand that building a brand and website can be very overwhelming. Not only are you working with your clients but you’re responsible for marketing, administrative tasks, and so much more. 

There’s never enough time in the day to get it all done — let alone worry about your website.



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