Robin Petersen and I first worked together when I designed Back Bay Farm’s website in 2014. It was a super fun project — of course, anything equine related to me is always fun. After 6 years, the site was in need of a redesign with a fresh, modern feel to it.
The Website Design
We incorporated the following modern elements:
- full-width site
- responsive (automatically adapting to different screen sizes)
- The long home page: provides a lot of info without having to click, just scroll.
- fewer options for primary navigation.
- parallax scroll
- new photos
- more negative space
Clean, Clear, + Concise
The new design is modern and clean. And has a clear call to action for all visitors — to join her lesson program, become a boarder, or access show information. It was great working with Robin, again, and I’m glad together we were able to bring to life online the magic that happens at Back Bay Farm.
Think You Need Help?
ABOUT JENNY BELANGER
I am a web designer for small businesses, solopreneurs, and nonprofits. Like you, I find myself with only so many hours in a day to get things done. Website design, marketing and tech tools are my thing and I am truly passionate about helping you get the best results without all the tech overwhelm. Let’s chat and see how I can help you.