Robin Petersen and I first worked together when I designed Back Bay Farm’s website in 2014. It was a super fun project — of course, anything equine related to me is always fun. After 6 years, the site was in need of a redesign with a fresh, modern feel to it.
Table of Contents
ToggleThe Website Design
We incorporated the following modern elements:
- full-width site
- responsive (automatically adapting to different screen sizes)
- The long home page: provides a lot of info without having to click, just scroll.
- fewer options for primary navigation.
- parallax scroll
- new photos
- more negative space
Before
After
Clean, Clear, + Concise
The new design is modern and clean. And has a clear call to action for all visitors — to join her lesson program, become a boarder, or access show information. It was great working with Robin, again, and I’m glad together we were able to bring to life online the magic that happens at Back Bay Farm.
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ABOUT JENNY BELANGER
I am a web designer for small businesses, solopreneurs, and nonprofits. Like you, I find myself with only so many hours in a day to get things done. Website design, marketing and tech tools are my thing and I am truly passionate about helping you get the best results without all the tech overwhelm. Let’s chat and see how I can help you.